How We Make Money: Memberships and Affiliate Links

How we make money

Two things pay for the Wise Guy Team: memberships, and commissions from some sportsbooks when a new customer signs up through our links. Neither decides a pick, and neither changes how our tools rank prices.

1. Memberships

Most of our revenue comes from members who pay for the documented plays and the member tools. Plans and prices are always shown on the buy picks page before checkout, and you can cancel anytime from your account. We earn the same membership fee whether a given play wins or loses, which is exactly why the record is graded in public: it is the only thing we have to sell.

2. Sportsbook affiliate commissions

Some links on this site go to sportsbooks through our partner links. When someone opens a new account through one of them, the book may pay us a commission. The terms differ by partner, and you never pay more because you used our link. Sportsbook links in our tools pass through one logged address on our site (/go/), which is how a partner credits the sign-up and how we count clicks.

Our current partners are FanDuel, Fanatics, BetRivers, Novig, Underdog and Rebet. Other books appear in our tools too, with plain links that pay us nothing.

The legal version is the affiliate disclosure.

3. Why a deal never changes a price ranking

Our price tools, the line shopping board, the +EV board and player props, pick the best price on every side by price alone, across every book we track, regardless of partner status. If the best number is at a book that pays us nothing, that book is shown as the best price and its link is a plain one.

In that case some pages add one clearly labelled extra line under it: the best partner price on the exact same line. That line is never shown as the best price, never replaces it, and never appears when the best price already sits at a partner. You always see the true best number first.

If you save the books you use, some lists show your books first. That is your setting, not ours, and the overall best price is still marked.

4. Where partner placement is commercial

Our sportsbook guides and offer blocks (for example best sportsbooks and the offer cards on some pages) feature the books we partner with, and the page says they are our partners. That space is commercial, and it is kept apart from the price tools and from our picks.

5. What we never do

  • We never take money to post a pick, a preview or a rating.
  • We never change a price ranking, an EV figure or an arbitrage result for a partner.
  • We never hide a loss, and we never blend programs to dress up a record.
  • We never promise that anyone will win. Most people who bet on sports lose money over time.

The rules behind every graded result are on how we grade, and the full record lives on the records page. How we are paid is spelled out in the affiliate disclosure, and help is always on our responsible gambling page.

Frequently asked questions

How does Wise Guy Team make money?

From paid memberships for the documented plays and member tools, and from commissions some sportsbooks pay when a new customer signs up through our partner links.

Do affiliate deals change which sportsbook your tools show as best?

No. The line shopping, +EV and props tools choose the best price by price alone, across every book we track, regardless of partner status. A partner price may appear as a separate, labelled line only when the best price is at a non-partner book.

Does using your sportsbook link cost me anything?

No. You get the same offer terms the book advertises, and any commission is paid by the book, not by you.

Keep reading

21+. Information and entertainment, not financial or betting advice. If gambling stops being fun, call 1-800-GAMBLER. Affiliate disclosure · Responsible gambling